Comodo CA changes its name to Sectigo

 It’s pronounced Sec-TEE-go Comodo CA announced today that it will now be known as Sectigo moving forward. This was a decision that has been in the works for a while now and stems from the acquisition of the Comodo Certificate Authority by Francisco Partners almost a year ago to this day. This is obviously a big announcement, one that triggers a number of questions for partners, resellers and customers of the Certificate Authority formerly known as Comodo CA. As one of Comodo CA Sectigo’s biggest partners, we were fortunate to get a heads up on this a while back. Actually, if we’re being honest we knew before they told us thanks to the magic of public trademark databases. Regardless, we’ve got answers to a lot of those questions, which is what we’ll cover today. Let’s hash it out…

Sectigo – What’s in a Name?

 Let’s go back to the acquisition of Comodo CA last Fall. Francisco Partners is an American private equity firm focused exclusively on investments in technology and technology-enabled services businesses. Francisco Partners Management LLC was founded in August 1999 and has been growing ever since. Last Fall it pulled the trigger on this acquisition. Much like the Symantec deal with DigiCert that saw its entire CA operation switch hands, Comodo sold its Certificate Authority, but continued on offering other security products – like cWatch and its popular antivirus software – as Comodo Group. And unfortunately, given the fact that both companies – which are now distinct entities – operate in the same industry, go to the same trade shows and deal with the same media, there was the potential for myriad problems. Unless you’re intimately acquainted with the financial comings and goings of the digital certification industry you would have no idea those are two different companies. You see more differentiation between Coke and Coke Zero. So, to avoid being thought of as Comodo Lite, a name change was needed.

Comodo CA is now Sectigo.

“The move is a key part of delivering on our mission to be the world’s most trusted, innovative, and customer-centric partner for securing every website, digital communication, and connected device — helping organizations of any size confidently maximize the digital frontier.

And here’s the new Sectigo brand manifesto:

“We are at the edge of a digital revolution, an untamed frontier full of opportunities, and of pitfalls. Standing at the ready, between you and those who’d take advantage — is us. We think collaboration. We breathe security. Our drive is helping you. When we sleep, we dream of innovations. When we wake, we pioneer solutions — and deliver them to you. We never stop, because they never stop. For over 20 years, we’ve built tools that protect and empower users — from the biggest brands to the smallest sites — to connect, to discover, to prosper. So, blaze your trail and seize your tomorrow with Sectigo.

What is changing now that Comodo CA is Sectigo?

This is primarily a branding change, so pretty much anything with Comodo CA branding is being updated to the new Sectigo logos and colors. Sectigo is also using this as an opportunity to streamline its website and interfaces with the aim of improving customer experience. Right away the two biggest places you’ll probably notice a difference will be the Sectigo site seal and some of the product names. Specifically the eponymous Comodo SSL/TLS certificate line will now be the Sectigo line. Others, like PositiveSSL and InstantSSL will now be “powered by Sectigo.

Friday, March 15, 2019

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